STRATEGI UNTUK MERAIH KEUNGGULAN KOMPETITIF DALAM E-BUSINESS: STUDI KASUS PADA META

  • Nurhaeni Sikki Universitas Sangga Buana YPKP Bandung
  • Desi Mayang Sari Universitas Sangga Buana YPKP Bandung
  • Anugera Septidwi Putri Universitas Sangga Buana YPKP Bandung
  • Eddi Supriadi Universitas Sangga Buana YPKP Bandung
  • Maman Nurjaman Universitas Sangga Buana YPKP Bandung
  • Indah Haerunnisa Universitas Sangga Buana YPKP Bandung
  • Muhammad Lutfi Firmansyah Universitas Sangga Buana YPKP Bandung
  • Wagino Wagino Universitas Sangga Buana YPKP Bandung
  • Silvy Dwi Wahyuni Universitas Sangga Buana YPKP Bandung
DOI: https://doi.org/10.52362/jisamar.v9i1.1759

Abstract

The internet has experienced phases of growth, decline and growth again. Not many companies that are involved in E-Business are able to adapt to the life cycle experienced by the internet. One company that is able to adapt and succeed in doing business in the internet life cycle is Meta Platforms. This article tries to identify strategies built by Meta Platforms to achieve competitive advantage in doing business in the internet era. This paper finds that Meta Platforms implements a strategy by building technological infrastructure and acquiring various media that enable people to connect, share and collaborate more easily in cyberspace so that it can help people connect and share what they want with anyone in the world . The strategy built by Meta Platforms is able to bring competitive advantage by forming new "rules" in online business (E-Business) competition.

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Author Biographies

Nurhaeni Sikki, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Desi Mayang Sari, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Anugera Septidwi Putri, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Eddi Supriadi, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Maman Nurjaman, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Indah Haerunnisa, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Muhammad Lutfi Firmansyah, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Wagino Wagino, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Silvy Dwi Wahyuni, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

References

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Published
2025-02-08
How to Cite
SIKKI, Nurhaeni et al. STRATEGI UNTUK MERAIH KEUNGGULAN KOMPETITIF DALAM E-BUSINESS: STUDI KASUS PADA META. Journal of Information System, Applied, Management, Accounting and Research, [S.l.], v. 9, n. 1, p. 335-346, feb. 2025. ISSN 2598-8719. Available at: <https://www.journal.stmikjayakarta.ac.id/index.php/jisamar/article/view/1759>. Date accessed: 05 july 2025. doi: https://doi.org/10.52362/jisamar.v9i1.1759.
Citation Formats
Issue
Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Section
Articles
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