Strategi Peningkatan Daya Saing PT Borneo Alumina Indonesia pada Bidang Industri Alumina Refinery di Indonesia

  • Nurhaeni Sikki Universitas Sangga Buana YPKP Bandung
  • Triandi Kuseno Universitas Sangga Buana YPKP Bandung
  • Sandra Tiara Wijaya Universitas Sangga Buana YPKP Bandung
  • Sebastiao Barreto De Carvalho Soares Universitas Sangga Buana YPKP Bandung
  • Syarif Azwar Hidayat Universitas Sangga Buana YPKP Bandung
  • Yusuf Taliudin Universitas Sangga Buana YPKP Bandung
  • Endi Sahrial Universitas Sangga Buana YPKP Bandung
DOI: https://doi.org/10.52362/jisamar.v9i1.1756

Abstract

The alumina refinery industry in Indonesia faces global challenges and opportunities, necessitating a robust strategic framework to enhance competitiveness. This study analyzes the internal and external factors affecting PT Borneo Alumina Indonesia (BAI) using the IFAS and EFAS frameworks. An IFAS score of 2.81 highlights significant internal strengths, such as state-owned enterprise support, modern technology, and a strategic location, despite weaknesses like reliance on local human resources and high initial operational costs. An EFAS score of 3.32 underscores substantial opportunities from government policies and growing global market demand, outweighing threats such as price fluctuations and geopolitical risks. The analysis places PT BAI in Quadrant I of the SWOT matrix, recommending an aggressive growth strategy through market expansion, product diversification, international collaboration, and infrastructure optimization. This strategic approach is expected to enhance PT BAI’s competitiveness and support sustainable growth in the alumina refining industry.

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Author Biographies

Nurhaeni Sikki, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Triandi Kuseno, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Sandra Tiara Wijaya, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Sebastiao Barreto De Carvalho Soares, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Syarif Azwar Hidayat, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Yusuf Taliudin, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

Endi Sahrial, Universitas Sangga Buana YPKP Bandung

Program Studi Magister Manajemen

References

[1] Kementerian Energi dan Sumber Daya Mineral. (2020). Peluang Investasi bauksit Indonesia. https://www.esdm.go.id/id/booklet/booklet-tambang-bauksit-2020
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[3] Rangkuti, F. (1998). Analisis Swot Teknik Membedah Kasus Bisnis. Gramedia Pustaka Utama. https://books.google.co.id/books?id=UHV8Z2SE57EC
[4] Porter, M. E. (1980). Competitive strategy : techniques for analyzing industries and competitors. Free Press.
[5] Umar, H. (2001). Strategic Management in Action. Gramedia Pustaka Utama. https://books.google.co.id/books?id=i1jGIZWnAgwC
[6] Djogo, O. (2022). Manajemen Strategis. Lekkas.
[7] Laudon, K. C., & Laudon, J. P. (2004). Management information systems: Managing the digital firm. Pearson Educación.
Published
2025-02-08
How to Cite
SIKKI, Nurhaeni et al. Strategi Peningkatan Daya Saing PT Borneo Alumina Indonesia pada Bidang Industri Alumina Refinery di Indonesia. Journal of Information System, Applied, Management, Accounting and Research, [S.l.], v. 9, n. 1, p. 312-323, feb. 2025. ISSN 2598-8719. Available at: <https://www.journal.stmikjayakarta.ac.id/index.php/jisamar/article/view/1756>. Date accessed: 05 july 2025. doi: https://doi.org/10.52362/jisamar.v9i1.1756.
Citation Formats
Issue
Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Section
Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.

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