Pengaruh Perceived Ease Of Use Dan Perceived Usefulness Terhadap Behavioral Intention Penggunaan Gopay Dengan Social Influence Sebagai Moderasi

  • Isabell Angelica Hence Marbun Universitas Katolik Indonesia Atma Jaya Jakarta
  • Yunia Panjaitan Universitas Katolik Indonesia Atma Jaya
DOI: https://doi.org/10.52362/jisamar.v6i4.951

Abstract

Mobile payment semakin banyak digunakan masyarakat karena memberi kemudahan dalam bertransaksi terutama ketika pandemi Covid-19 melanda dunia. Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of use dan perceived usefulness terhadap behavioral intention dalam menggunakan m-payment, GoPay dengan Social Influence sebagai variabel pemoderasi. Metode analisis data yang digunakan adalah uji regresi linier berganda dan Moderated Regression Analysis (MRA) dengan 180 responden. Data diolah menggunakan IBM SPSS Statistics 25. Berdasarkan hasil analisis data ditemukan bahwa perceived usefulness mempengaruhi behavioral intention untuk menggunakan GoPay, namun perceived ease of use tidak mempengaruhi behavioral intention untuk menggunakan GoPay, sedangakan social influence tidak cukup kuat untuk memoderasi hubungan perceived ease of use dan perceived usefulness dengan behavioral intention dalam menggunakan GoPay.

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Published
2022-11-01
How to Cite
HENCE MARBUN, Isabell Angelica; PANJAITAN, Yunia. Pengaruh Perceived Ease Of Use Dan Perceived Usefulness Terhadap Behavioral Intention Penggunaan Gopay Dengan Social Influence Sebagai Moderasi. Journal of Information System, Applied, Management, Accounting and Research, [S.l.], v. 6, n. 4, p. 904-913, nov. 2022. ISSN 2598-8719. Available at: <https://www.journal.stmikjayakarta.ac.id/index.php/jisamar/article/view/951>. Date accessed: 05 july 2025. doi: https://doi.org/10.52362/jisamar.v6i4.951.
Citation Formats
Issue
Vol 6 No 4 (2022): JISAMAR : November 2022
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Articles
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